blog @ Sci\ART

In the Aeneid, Roman poet Virgil wrote “Believe one who has proved it. Believe an expert.”

Even though Virgil wrote his Trojan epic in Latin more than 2000 years ago, his insight holds true today. A person who needs the most informed advice about a specific topic should seek the counsel of an experienced full-time expert, as opposed to someone whose expertise is a part-time sub-speciality.

At Sci\ART Global, our business is color; it is our exclusive focus. We provide training and products to very successful companies that perform personal color analysis.  And

because Sci\ART specializes in color, we are constantly developing new color products. That gives our analysts a tremendous advantage, especially as the media constantly looks for something new to report about the very lucrative beauty industry.

An example such a product is our Bridal White Color Collection, which is an assortment of bridal fabrics color-coded into the 12-tones of personal color. The correct shade of white is what makes the perfect wedding gown for that most special occasion.  And the average $3,000 cost for a gown clearly justifies the modest investment for a personal color consultation to determine the perfect shade of white.

We offer the Sci\ART Bridal White Color Collection exclusively to our certified, fully-trained and fully-equipped color analysts. Some of them have been in the news spreading the word about the benefits of discovering the just-right white.

My friend and student Kim Mittelstadt of KM Impressions in San Antonio, Texas was interviewed recently in San Antonio Weddings magazine. In the article http://tiny.cc/fyVWM Kim says “ … brides need to understand that every skin tone is different and some shades work better with certain undertones than others.” Kim has more than two decades of experience in the image and makeup industry, and is Sci\ART-certified as a personal color analyst.

Another Sci\ART student whose success as an image consultant is skyrocketing is Lauren Battistini www.colormycloset.com. Lauren was featured recently on the Live Well HD Network cable television show Mirror/ Mirror. I recommend you view the episode at http://tiny.cc/j1Gb7 to gain a better visual understanding of the shade differences in whites. Darin Wright of Elea Black Cosmetics in Chattanooga also has an informative YouTube video about Bridal Whites color analysis at http://tiny.cc/Db6M.

At Sci\ART, we are working around-the-clock to develop the products and training programs that color analysts like Kim, Lauren and Darin use to accentuate the natural beauty in all their customers.

As for Virgil, in addition to wisely imploring his readers to place their trust in an expert, the poet also wrote in The Georgics that “Practice and thought might gradually forge many an art.” I agree with Virgil on both counts. At Sci\ART we toil daily to forge the art and science of color, and we value our customers’ trust in our expertise above all else.

Until next time, remember: When it comes to color, beauty and health are inseparable.

After personally training hundreds of students about how to meld the science and art of color analysis, it is so rewarding to see our graduates using what they learned at Sci\ART to achieve success in their businesses.

Lisa K. Ford and Lauren Battistini were featured in an article in The Tampa Tribune by columnist Jackie Silver. (Here is a link to that article, Feng Shui now extends to fashion, http://tiny.cc/u1sGa).

Both Lauren and Lisa have been expertly trained in personal color at my company. They have used that training as a key component in building their businesses and advising their clients about the importance of color in building image.

Lisa Ford is a certified image consultant who, along with many other image-building services, she offers combines color, style and proper fit to create wardrobes for her clients. Color is an essential element in her approach to image-building. You can learn more about Lisa’s business at www.inventyourimage.com.

Lauren Battistini owns Color My Closet, a professional color and wardrobe consulting firm based in Texas. On Lauren’s Web site (www.colormycloset.com) she explains to viewers that the proper use color can “create a visual facelift, wrinkle reduction, teeth whitening and weight reduction all in one!” Lauren goes on to say that skillful use of color can “shave 10 pounds and 10 years instantly.”

It is so gratifying for me to see true connoisseurs of color like Lisa and Lauren using the techniques they learned at Sci\Art, and that they are continuing to share them with a new generation of image-makers. Just as I was compelled to study to become an American Master Colorist so I could pass on what I learned at Munsell Color, it is fulfilling to know that the teachings of Albert Munsell and Johannes Itten are lighting the path for future colorists.

And, as more people realize every day, the power of color extends far beyond fashion. For instance, the use of red light therapy to rejuvenate skin and prevent hair loss is gaining scientific momentum daily. That may be of interest to Tribune columnist Jackie Silver, who also has written a book, Aging Backwards: Secrets to Staying Young. You can learn more about Jackie at www.agingbackwards.com.

Until next time, always remember: When it comes to color, beauty and health are inseparable.